Suzi Dafnis

Social Media: Become Part of the Conversation

It’s a common reaction to social media for health clubs to simple turn their heads and proclaim the world of social media is simply too casual, unprofessional, unpredictable… You get the picture.

Suzi Dafnis, an Australian fitness professional and social media expert, makes one, simple point about social media. You customers already use it.

The discussion about your club is happening on Facebook, Twitter, and the rest whether you know it or not. It’s better to be a part of that discussion than to let it happen without you.

Learn More
If you’re interested in social media and want to learn some practical applications, Amanda O’Borne is presenting a webinar TODAY (Thursday, August 12, 2010) titled “Social Media: Five Success Stories Worth Replicating. Find out the details at IHRSA.org/webinars.

Bryan O'Rourke explains how social media can benefit clubs.

How can health clubs use social media?

Social media expert Bryan O’Rourke explains how health club operators can use social media to promote their clubs and connect with their members.

The essential first step, as O’Rourke points out, is to identify which social network your members and prospects are one. He goes on to explain the benefits social media can give your club, like word-of-mouth marketing.