Karen Joy, Director of Sales at Total Woman Gym & Day Spa, discusses the importance of having relevant landing pages to compliment your Google AdWords campaign.
For all of our readers that aren’t e-marketing experts, we’ll break it down for you. If you pay for website traffic through Google’s paid search services, you can direct your visitors to a specific landing page. Joy points out if your ad is specific to one topic, your landing page must be specific to that topic as well.
For instance, if your ad says “ABC Sports Has the Best Trainers in Town” you should send your visitors to a page that is about personal training.
What you should NOT do, as Joy points out, is direct every ad to the same, generic page.