Creative Fitness Marketing
Creative Fitness Marketing (CFM) has, quite possibly, the most self-explanatory name in the fitness industry. As a part of their membership drives, CFM goes to extreme and unusual measures to attract people to your club.
A few examples of their marketing techniques are drawing chalk advertisements on the sidewalk, dressing up like giraffes and reaching out to local businesses in your area. They mix the conventional with the very unconventional but it’s all designed to get you members.
