Justin Tamsett presenting at IHRSA 2010

Numbers that Grow Your Health Club’s Business

Which numbers are essential to grow your business? That’s the question Justin Tamsett posed to the attendees in his session, “9 Secrets to Grow Your Business.” These numbers will be different for each business. For some, it’s membership retention and for others, it’s new sales.

Tamsett urged the audience to discover which numbers were most important for their business, keep track of them and learn from them.

Justin Tamsett of JT Active Management

The One-Page Strategic Plan

Justin Tamsett, of JT Active Management, discusses the benefit of having a strategic plan that fits on one page. He also explains why it’s important for club owners to have a clear and concise vision for their club’s future.

Our motivations are unbelievably interesting, according to author Dan Pink.

Money is Not Always the Best Motivator

Creating monetary incentives for performance, although not uncommon, may be a misguided tactic. Author Dank Pink suggests large monetary incentives can, in fact, hinder performance in tasks that require cognitive skill.

Instead of offering money for better performance, the above video offers three tips how to create an environment that fosters creativity and innovation:

  • Autonomy
  • Mastery
  • Purpose

By this logic, what your employees really want is the freedom to focus on what they want, to get better at what they do, and to work towards a greater goal. It seems too simple to be true, but the science that backs it up is strong.

This video reminded us of a question in the Ask an Industry Leader archives in which Alex McMillan gives some great advice on how to motivate your personal training staff without using monetary incentives. It might help get your PT staff motivated.