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Thomas Kulp, CEO of Universal Athletic Club and industry consultant.

June 16, 2010
Posted by: Kevin Foley
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Industry Leaders, Retention
Involvement, Thomas Kulp

Thomas Kulp, fitness industry consultant and CEO of Universal Athletic Club, explains his theory on retention: Success Through Involvement.

In order to get members to stay, you need to get them involved, according to Kulp. His idea probably won’t surprise anyone, but there’s something to be said for sticking to the basics.